Preface
Acknowledgements
Chapter 1. Consumer psychology: what it is and how it emerged
Chapter 2. Consumer memory and learning
Chapter 3. Perception and attention
Chapter 4. Identity and consumption
Chapter 5. The emotional consumer
Chapter 6. Attitudes
Chapter 7. Advertising psychology
Chapter 8. Motivational determinants of consumer behaviour
Chapter 9. Consumer decision-making and brand loyalty
Chapter 10. The Internet
Chapter 11. Children as consumers
Chapter 12. Consumption and happiness
Chapter 13. Consumers and the environment
References

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