
MANAGEMENT INFORMATION SYSTEMS 17ED
Managing the Digital Firm
Jane P. Laudon y Kenneth C. Laudon
Editorial: Pearson Global Editions
Edición: 17
Fecha Publicación: 2021
ISBN: 9781292403281
ISBN ebook: 9781292403571
Páginas: 649
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Edición: 17
Fecha Publicación: 2021
ISBN: 9781292403281
ISBN ebook: 9781292403571
Páginas: 649
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Preface
Part One. Organizations, Management, and the Networked Enterprise
Chapter 1. Information Systems in Global Business Today
Chapter 2. Global E-business and Collaboration
Chapter 3. Information Systems, Organizations, and Strategy
Chapter 4. Ethical and Social Issues in Information Systems
Part Two. Information Technology Infrastructure
Chapter 5. IT Infrastructure and Emerging Technologies
Chapter 6. Foundations of Business Intelligence: Databases and Information Management
Chapter 7. Telecommunications, the Internet, and Wireless Technology
Chapter 8. Securing Information Systems
Part Three. Key System Applications for the Digital Age
Chapter 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10. E-commerce: Digital Markets, Digital Goods
Chapter 11. Managing Knowledge and Artificial Intelligence
Chapter 12. Enhancing Decision Making
Part Four. Building and Managing Systems
Chapter 13. Building Information Systems
Chapter 14. Making the Business Case for Information Systems and Managing Projects
Chapter 15. Managing Global Systems
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results.
New York University
Kenneth C. Laudon
New York University
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