Preface
Part 1. Introduction to E-commerce
Chapter 1. Introduction to E-commerce
Chapter 2. E-commerce business strategies
Part 2. Technology infrastructure for E-commerce
Chapter 3. E-commerce infrastructure
Chapter 4. Building an E-commerce presence
Chapter 5. E-commerce security and payment systems
Part 3. Business concepts and social issues
Chapter 6. E-commerce marketing and advertising
Chapter 7. Social, mobile, and local marketing
Chapter 8. Ethics, law, and E-commerce
Part 4. E-commerce in action
Chapter 9. E-commerce retail and services
Chapter 10. Online media
Chapter 11. Online communities
Chapter 12. B2B E-commerce

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