
MANAGERIAL ECONOMICS AND STRATEGY 2ED
James A. Brander y Jeffrey M. Perloff
Editorial: Pearson Global Editions
Edición: 2
Fecha Publicación: 2018
ISBN: 9781292159140
ISBN ebook: 9781292159157
Páginas: 704
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
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Edición: 2
Fecha Publicación: 2018
ISBN: 9781292159140
ISBN ebook: 9781292159157
Páginas: 704
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
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Preface
Chapter 1. Introduction
Chapter 2. Supply and Demand
Chapter 3. Empirical Methods for Demand Analysis
Chapter 4. Consumer Choice
Chapter 5. Production
Chapter 6. Costs
Chapter 7. Firm Organization and Market Structure
Chapter 8. Competitive Firms and Markets
Chapter 9. Monopoly
Chapter 10. Pricing with Market Power
Chapter 11. Oligopoly and Monopolistic Competition
Chapter 12. Game Theory and Business Strategy
Chapter 13. Strategies over Time
Chapter 14. Managerial Decision Making Under Uncertainty
Chapter 15. Asymmetric Information
Chapter 16. Government and Business
Chapter 17. Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
University of British Columbia
Jeffrey M. Perloff
University of California, Berkeley
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