
MICROECONOMICS AND BEHAVIOR 10ED
Robert H. Frank
Editorial: McGraw-Hill Higher Education
Edición: 10
Fecha Publicación: 2020
ISBN: 9781260575644
ISBN ebook: 9781260579239
Páginas: 625
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
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Edición: 10
Fecha Publicación: 2020
ISBN: 9781260575644
ISBN ebook: 9781260579239
Páginas: 625
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
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Part 1. Introduction
Chapter 1. Thinking Like an Economist
Chapter 2. Supply and Demand
Part 2. The Theory of Consumer Behavior
Chapter 3. Rational Consumer Choice
Chapter 4. Individual and Market Demand
Chapter 5. Applications of Rational Choice and Demand Theories
Chapter 6. The Economics of Information and Choice under Uncertainty
Chapter 7. Departures from Standard Rational Choice Models (With and Without Regret)
Part 3. The Theory of Firm and Market Structure
Chapter 8. Production
Chapter 9. Costs
Chapter 10. Perfect Competition
Chapter 11. Monopoly
Chapter 12. A Game-Theoretic Approach to Strategic Behavior
Chapter 13. Oligopoly and Monopolistic Competition
Part 4. Factor Markets
Chapter 14. Labor
Chapter 15. Capital
Part 5. General Equilibrium and Welfare
Chapter 16. Externalities, Property Rights, and the Coase Theorem
Chapter 17. General Equilibrium and Market Efficiency
Chapter 18. Government
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become “Economic Naturalists” who see the mundane details of ordinary existence in a sharp new light.
Cornell University
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