Preface to the Eighth Edition 5
A Note on the Case Method 13
Acknowledgments 16
Chapter 1. The Changing Environment for Business 24
Chapter 2. Communicating Strategically 44
Chapter 3. An Overview of the Corporate Communication Function 64
Chapter 4. Corporate Brand and Reputation 86
Chapter 5. Corporate Responsibility 104
Chapter 6. Media Relations 138
Chapter 7. Internal Communications 166
Chapter 8. Investor Relations 184
Chapter 9. Government Relations 208
Chapter 10. Crisis Communication 232
Bibliography 270

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.