Part One Entrepreneurs and Ideas: The Basis of Small Business
Chapter 1. Small Business: Varieties and Impacts
Chapter 2. Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3. Small Business Environment: Managing External Relations
Chapter 4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Part Two Small Business Paths and Plans
Chapter 5. Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6. Small Business Entry: Paths to Full-time Entrepreneurship
Chapter 7. Small Business Strategies: Imitation with a Twist
Chapter 8. Business Plans: Seeing Audiences and Your Business Clearly
Part Three Marketing in the Small Business
Chapter 9. Small Business Marketing: Customers and Products
Chapter 10. Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11. Small Business Pricing, Distribution, and Location
Part Four Accounting, Cash, and Finance in the Small Business
Chapter 12. Small Business Accounting: Projecting and Evaluating Performance
Chapter 13. Cash: Lifeblood of the Business
Chapter 14. Small Business Finance: Using Equity, Debt, and Gifts
Chapter 15. Assets: Inventory and Operations Management
Chapter 16. Small Business Protection: Risk Management and Insurance
Part Five Management and Organization in the Small Business
Chapter 17. Legal Issues: Recognizing Your Small Business Needs
Chapter 18. Human Resource Management: Small Business Considerations
Personal Net Worth Calculation Template
Glossary
End Notes

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