CHAPTER 1 ANALYSIS AND DIAGNOSIS
Introduction
Analysis of the business
Profit and loss statement analysis
Main concepts in the balance sheet
Analysis in the balance sheet
Operational ratios
Diagnosis
Exhibit 1 P&L of e-computerl@nd

CHAPTER 2 FINANCIAL FORECASTING
Introduction
Financial forecasting
Profit & loss forecast
Balance sheet forecast
Other comments on the balance sheet forecast
Action plan
Growth without extra financing
The value chain or how to build up the ROE
Summary of operational finance
Exhibit 1 P&L forecast for e-computerl@nd
Exhibit 2SNS: P&L

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