
INTERNATIONAL BUSINESS 17ED
Environments & Operations
Daniel P. Sullivan , John D. Daniels , Lee H. Radebaugh y Reid W. Click
Editorial: Pearson Global Editions
Edición: 17
Fecha Publicación: 2021
ISBN: 9781292403274
ISBN ebook: 9781292403397
Páginas: 696
Grado: Universitario
Área: Economía y Empresa
Sección: Business
Idioma: Inglés
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Edición: 17
Fecha Publicación: 2021
ISBN: 9781292403274
ISBN ebook: 9781292403397
Páginas: 696
Grado: Universitario
Área: Economía y Empresa
Sección: Business
Idioma: Inglés
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Preface
About the Authors
Atlas
Part One. Background for International Business
Chapter 1. Globalization and International Business
Part Two. Comparative Environmental Frameworks
Chapter 2. The Cultural Environments Facing Business
Chapter 3. The Political and Legal Environments Facing Business
Chapter 4. The Economic Environments Facing Businesses
Chapter 5. Globalization and Society
Part Three. Theories and Institutions: Trade and Investment
Chapter 6. International Trade and Factor Mobility Theory
Chapter 7. Governmental Influence on Trade
Chapter 8. Cross-National Cooperation and Agreements
Part Four. World Financial Environment
Chapter 9. Global Foreign-Exchange Markets
Chapter 10. The Determination of Exchange Rates
Chapter 11. Global Capital Markets
Part Five. Global Strategy, Structure, and Implementation
Chapter 12. The Strategy of International Business
Chapter 13. Country Evaluation and Selection
Chapter 14. Export and Import
Chapter 15. Direct Investment and Collaborative Strategies
Chapter 16. The Organization of International Business
Part Six. Managing International Operations
Chapter 17. Marketing Globally
Chapter 18. Global Operations and Supply-Chain Management
Chapter 19. International Accounting and Finance Issues
Chapter 20. International Human Resource Management
Endnotes
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what theyve learned. Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.
University of Delaware
John D. Daniels
University of Miami
Lee H. Radebaugh
Brigham Young University
Reid W. Click
George Washington University
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