INTERNATIONAL BUSINESS 17ED
Environments & Operations

Daniel P. Sullivan , John D. Daniels , Lee H. Radebaugh y Reid W. Click
Editorial: Pearson Global Editions
Edición:  17 
Fecha Publicación: 2021 
ISBN:  9781292403274 
ISBN ebook:  9781292403397 
Páginas:  696 
Grado:  Universitario 
Área:  Economía y Empresa
Sección:  Business 
Idioma:  Inglés 
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Preface
About the Authors
Atlas
Part One. Background for International Business
Chapter 1. Globalization and International Business
Part Two. Comparative Environmental Frameworks
Chapter 2. The Cultural Environments Facing Business
Chapter 3. The Political and Legal Environments Facing Business
Chapter 4. The Economic Environments Facing Businesses
Chapter 5. Globalization and Society
Part Three. Theories and Institutions: Trade and Investment
Chapter 6. International Trade and Factor Mobility Theory
Chapter 7. Governmental Influence on Trade
Chapter 8. Cross-National Cooperation and Agreements
Part Four. World Financial Environment
Chapter 9. Global Foreign-Exchange Markets
Chapter 10. The Determination of Exchange Rates
Chapter 11. Global Capital Markets
Part Five. Global Strategy, Structure, and Implementation
Chapter 12. The Strategy of International Business
Chapter 13. Country Evaluation and Selection
Chapter 14. Export and Import
Chapter 15. Direct Investment and Collaborative Strategies
Chapter 16. The Organization of International Business
Part Six. Managing International Operations
Chapter 17. Marketing Globally
Chapter 18. Global Operations and Supply-Chain Management
Chapter 19. International Accounting and Finance Issues
Chapter 20. International Human Resource Management
Endnotes
Glossary

 

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.

Daniel P. Sullivan
University of Delaware

John D. Daniels
University of Miami

Lee H. Radebaugh
Brigham Young University

Reid W. Click
George Washington University
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