
ESSENTIALS OF MANAGEMENT INFORMATION SYSTEMS 14ED
Jane P. Laudon y Kenneth C. Laudon
Editorial: Pearson Global Editions
Edición: 14
Fecha Publicación: 2020
ISBN: 9781292342634
ISBN ebook: 9781292342733
Páginas: 529
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Edición: 14
Fecha Publicación: 2020
ISBN: 9781292342634
ISBN ebook: 9781292342733
Páginas: 529
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Preface
Part I. Information Systems in the Digital Age
Chapter 1. Business Information Systems in Your Career
Chapter 2. Global E-business and Collaboration
Chapter 3. Achieving Competitive Advantage with Information Systems
Chapter 4. Ethical and Social Issues in Information Systems
Part II. Information Technology Infrastructure
Chapter 5. IT Infrastructure: Hardware and Software
Chapter 6. Foundations of Business Intelligence: Databases and Information Management
Chapter 7. Telecommunications, the Internet, and Wireless Technology
Chapter 8. Securing Information Systems
Part III. Key System Applications for the Digital Age
Chapter 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10. E-commerce: Digital Markets, Digital Goods
Chapter 11. Improving Decision Making and Managing Artificial Intelligence
Part IV. Building and Managing Systems
Chapter 12. Making the Business Case for Information Systems and Managing Projects
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.
New York University
Kenneth C. Laudon
New York University
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