STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE 6ED
Concepts and Cases
Jay B. Barney y William S. Hesterly
Editorial: Pearson Global Editions
Edición: 6
Fecha Publicación: 2019
ISBN: 9781292258041
ISBN ebook: 9781292258058
Páginas: 543
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Edición: 6
Fecha Publicación: 2019
ISBN: 9781292258041
ISBN ebook: 9781292258058
Páginas: 543
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Preface
Part 1. The tools of Strategic Analysis
Chapter 1. What Is Strategy and the Strategic Management Process?
Chapter 2. Evaluating a Firms External Environment
Chapter 3. Evaluating a Firms Internal Capabilities
Part 2. Business-Level Strategies
Chapter 4. Cost Leadership
Chapter 5. Product Differentiation
Chapter 6. Flexibility and Real Options
Chapter 7. Collusion
Part 3. Corporate Strategies
Chapter 8. Vertical Integration
Chapter 9. Corporate Diversification
Chapter 10. Organizing to Implement Corporate Diversification
Chapter 11. Strategic Alliances
Chapter 12. Mergers and Acquisitions
Appendix. Analyzing Cases and Preparing for Class Discussions
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
University of Utah
William S. Hesterly
University of Utah
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