
INTERNATIONAL BUSINESS 16ED
Environments & Operations
Daniel P. Sullivan , John D. Daniels y Lee H. Radebaugh
Editorial: Pearson Global Editions
Edición: 16
Fecha Publicación: 2018
ISBN: 9781292214733
ISBN ebook: 9781292214740
Páginas: 690
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
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Edición: 16
Fecha Publicación: 2018
ISBN: 9781292214733
ISBN ebook: 9781292214740
Páginas: 690
Grado: Universitario
Área: Economía y Empresa
Sección: Economía
Idioma: Inglés
Tweet
¡Disponible nueva edición!
Preface
About the Authors
Part One. Introduction
Chapter 1. International Business and Globalization
Part Two. National Environmental Differences
Chapter 2. Culture
Chapter 3. Governmental and Legal Systems
Chapter 4. Economic Systems and Market Methods
Part Three. Connecting Countries through Trade and Factor Movements
Chapter 5. Trade and Factor Mobility Theory
Chapter 6. Trade Protectionism
Chapter 7. Economic Integration and Cooperation
Part Four. The Global Monetary Environment
Chapter 8. Markets for Foreign Exchange
Chapter 9. Factors That Influence Exchange Rates
Chapter 10. Global Debt and Equity Markets
Chapter 11. Ethics and Social Responsibility
Part Five. Corporate Policy and Strategy
Chapter 12. Strategies for International Business
Chapter 13. Evaluation of Countries for Operations
Chapter 14. Modes of Trading Internationally
Chapter 15. Forms and Ownership of Foreign Production
Chapter 16. The Organization and Governance of Foreign Operations
Part Six. Functional Management and Operations
Chapter 17. Global Marketing
Chapter 18. Global Production and Supply Chains
Chapter 19. Global Accounting and Financial Management
Chapter 20. Global Management of Human Resources
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
University of Delaware
John D. Daniels
University of Miami
Lee H. Radebaugh
Brigham Young University
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