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STRATEGIC MANAGEMENT IF TECHNOLOGICAL INNOVATION 7ED

Editorial: McGraw-Hill Higher Education

Edición: 7

Fecha Publicación: 2023

ISBN: 9781265073350

ISBN ebook: 9781265657659

Páginas: 369

Sección: Business

Idioma: Inglés

Chapter 1: Introduction

PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry

PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation

PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation?
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Melissa A. Schilling
Universidad de Nueva York

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