PART ONE. CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
1. Strategy, Business Models, and Competitive Advantage
2. The Strategy Formulation, Strategy Execution Process
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multibusiness Company
9. Ethics, Corporate Sustainability, and Strategy
10. Superior Strategy Execution-Another Path to Competitive Advantage
PART TWO. CASES IN CRAFTING ANDI EXECUTING STRATEGY
Case 1. Airbnb in 2022
Case 2. Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3. lululemon athleticas Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
Case 4. Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
Case 5. Beyond Meat in 2022: What Can It Do To Rejuvenate Revenue Growth and Stem Mounting Losses?
Case 6. Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
Case 7. Teslas Strategy in 2022: Can It Deliver Sustained Revenue Growth and Profitability?
Case 8. Ulta Beautys Race to Win in an Omnichannel World
Case 9. PepsiCos Diversification Strategy in 2022
Case 10. Robin Hood
Case 11. Macys, Inc. in 2022: Has the Implementation of Its Polaris Strategy Produced a Successful Turnaround?
Case 12. Meta Platforms, Inc.: Will the Companys Name Change Resolve Ethical Issues at Facebook and Instagram?
Glossary

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