STRATEGIC MANAGEMENT 11ED
Creating Competitive Advantages
Gregory Dess , Gerry McNamara , Alan Eisner y Steve Sauerwald
Editorial: McGraw-Hill Higher Education
Edición: 11
Fecha Publicación: 2024
ISBN: 9781266198267
ISBN ebook: 9781266341816
Páginas: 509
Grado: Universitario
Área: Economía y Empresa
Sección: Management
Idioma: Inglés
Tweet
Edición: 11
Fecha Publicación: 2024
ISBN: 9781266198267
ISBN ebook: 9781266341816
Páginas: 509
Grado: Universitario
Área: Economía y Empresa
Sección: Management
Idioma: Inglés
Tweet
Part 1. Strategic Analysis
Chapter 1. Strategic Management:
Creating Competitive Advantages
Chapter 2. Analyzing the External Environment of the Firm
Chapter 3. Assessing the Internal Environment of the Firm
Chapter 4. Recognizing a Firms Intellectual Assets: Moving beyond a Firms Tangible Resources
Part 2. Strategic Formulation
Chapter 5. Business-Level Strategy:
Creating and Sustaining Competitive Advantages
Chapter 6. Corporate-Level Strategy: Creating Value through Diversification
Chapter 7. International Strategy: Creating Value in Global Markets
Chapter 8. Entrepreneurial Strategy and Competitive Dynamics
Part 3. Strategic Implementation
Chapter 9. Strategic Control and Corporate Governance
Chapter 10. Creating Effective Organizational Designs
Chapter 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12. Managing Innovation and Fostering Corporate Entrepreneurship
Part 4. Case Analysis
Chapter 13. Analyzing Strategic Management Cases
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
University of Texas at Dallas
Gerry McNamara
Michigan State University
Alan Eisner
Clark University
Steve Sauerwald
University of Illinois at Chicago
MÉTODOS DE COMPRA
* Precios con IVA
Busca el término o términos dentro de cada uno de los libros
