Cover
Front Matter
Chapter 1: The Global Business Environment (Part 1: The Contemporary Business World)
Chapter 2: Understanding Business Ethics and Social Responsibility
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
Chapter 4: Understanding the Global Context of Business
Chapter 5: Managing the Business (Part 2: Managing the Business)
Chapter 6: Organizing the Business
Chapter 7: Operations Management and Quality
Chapter 8: Employee Behavior and Motivation (Part 3: People in Organizations)
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resource Management and Labor Relations
Chapter 11: Marketing Processes and Consumer Behavior (Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage)
Chapter 12: Developing and Pricing Products
Chapter 13: Distributing and Promoting Products
Chapter 14: Information Technology (IT) for Business (Part 5: Managing Information for Better Business Decisions)
Chapter 15: The Role of Accountants and Accounting Information
Chapter 16: Understanding Money and the Role of Banking (Part 6: The Financial System and Issues in Financial Management)
Chapter 17: Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Glossary

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