Part 1: Basic Concepts of Strategic Management
Chapter 1: Introduction to Entrepreneurship
Part 2: Developing Successful Business Ideas
Chapter 2: Recognizing Opportunities and Generating Ideas
Chapter 3: Feasibility Analysis
Chapter 4: Developing an Effective Business Model
Chapter 5: Industry and Competitor Analysis
Chapter 6: Writing a Business Plan
Part 3: Moving from an Idea to an Entrepreneurial Firm
Chapter 7: Preparing the Proper Ethical and Legal Foundation
Chapter 8: Assessing a New Venture's Financial Strength and Viability
Chapter 9: Building a New-Venture Team
Chapter 10: Getting Financing or Funding
Part 4: Managing and Growing an Entrepreneurial Firm
Chapter 11: Unique Marketing Issues
Chapter 12: The Importance of Intellectual Property
Chapter 13: Preparing for and Evaluating the Challenges of Growth
Chapter 14: Strategies for Firm Growth
Chapter 15: Franchising
Glossary

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.