Part One. Business in a Changing World
Chapter 1. The Dynamics of Business and Economics
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Business In a Borderless World
Part Two. Starting and Growing a Business
Chapter 4. Options for Organizing Business
Chapter 5. Small Business, Entrepreneurship, and Franchising
Part Three. Managing for Quality and Competitiveness
Chapter 6. The Nature of Management
Chapter 7. Organization, Teamwork, and Communication
Chapter 8. Managing Operations and Supply Chains
Part Four. Creating the Human Resource Advantage
Chapter 9. Motivating the Workforce
Chapter 10. Managing Human Resources
Part Five. Marketing: Developing Relationships
Chapter 11. Customer-Driven Marketing
Chapter 12. Dimensions of Marketing Strategy
Chapter 13. Digital Marketing and Social Media
Part Six. Financing the Enterprise
Chapter 14. Accounting and Financial Statements
Chapter 15. Money and the Financial System
Chapter 16. Financial Management and Securities Markets
Notes

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.