
BUSINESS COMMUNICATION 5ED
Developing Leaders for a Networked World
Peter W. Cardon
Editorial: McGraw-Hill Higher Education
Edición: 5
Fecha Publicación: 2024
ISBN: 9781266158216
ISBN ebook: 9781266312427
Páginas: 700
Grado: Universitario
Área: Economía y Empresa
Sección: Business
Idioma: Inglés
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Edición: 5
Fecha Publicación: 2024
ISBN: 9781266158216
ISBN ebook: 9781266312427
Páginas: 700
Grado: Universitario
Área: Economía y Empresa
Sección: Business
Idioma: Inglés
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Part 1. Introduction to Business Communication
Chapter 1. Establishing Credibility
Part 2. Principles of Interpersonal Communication
Chapter 2. Interpersonal Communication and Emotional Intelligence
Chapter 3. Team Communication and Difficult Conversations
Chapter 4. Inclusion in a Diverse Workplace
Chapter 5. Global Communication
Part 3. Principles for Business Messages
Chapter 6. Creating Effective Business Messages
Chapter 7. Improving Readability with Style and Design
Chapter 8. Email and Other Traditional Tools for Business Communication
Chapter 9. Collaboration Tools and Social Media for Business Communication
Part 4. Types of Business Messages
Chapter 10. Routine Business Messages
Chapter 11. Persuasive Messages
Chapter 12. Bad-News Messages
Part 5. Reports and Presentations
Chapter 13. Research and Planning for Business Proposals and Reports
Chapter 14. Completing Business Proposals and Business Reports
Chapter 15. Planning Presentations
Chapter 16. Delivering Presentations
Chapter 17. Employment Communications
Appendixes
Appendix A. Punctuation, Number Usage, and Grammar
Appendix B. Formatting for Letters and Memos
Bonus Chapter. Crisis Communications and Public Relations Messages
Bonus Appendix. Creating Proposals and Business Plans
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication.
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