BUSINESS COMMUNICATION 5ED
			 Developing Leaders for a Networked World
			
 
       	Peter W. Cardon
Editorial: McGraw-Hill Higher Education
       
       
        Edición:  5 
       
	      
		  Fecha Publicación: 2024 
    
       
      
       	ISBN:  9781266158216 
      
      
       	ISBN ebook:  9781266312427 
		
      
      
       	Páginas:  700 
		        
      
      
       	Grado:  Universitario 
		        
      
      
       	Área:  Economía y Empresa
		        
      
      
       	Sección:  Business 
	
      
      	  
		
			Idioma:  Inglés 
		
      
	  
	  
	  
       
        
				
				
				 
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Edición: 5
Fecha Publicación: 2024
ISBN: 9781266158216
ISBN ebook: 9781266312427
Páginas: 700
Grado: Universitario
Área: Economía y Empresa
Sección: Business
Idioma: Inglés
        
				
				
				 
    Tweet
  
  
 
	
	
		
		
		
		
	
Part 1. Introduction to Business Communication
Chapter 1. Establishing Credibility
Part 2. Principles of Interpersonal Communication
Chapter 2. Interpersonal Communication and Emotional Intelligence
Chapter 3. Team Communication and Difficult Conversations
Chapter 4. Inclusion in a Diverse Workplace
Chapter 5. Global Communication
Part 3. Principles for Business Messages
Chapter 6. Creating Effective Business Messages
Chapter 7. Improving Readability with Style and Design
Chapter 8. Email and Other Traditional Tools for Business Communication
Chapter 9. Collaboration Tools and Social Media for Business Communication
Part 4. Types of Business Messages
Chapter 10. Routine Business Messages
Chapter 11. Persuasive Messages
Chapter 12. Bad-News Messages
Part 5. Reports and Presentations
Chapter 13. Research and Planning for Business Proposals and Reports
Chapter 14. Completing Business Proposals and Business Reports
Chapter 15. Planning Presentations
Chapter 16. Delivering Presentations
Chapter 17. Employment Communications
Appendixes
Appendix A. Punctuation, Number Usage, and Grammar
Appendix B. Formatting for Letters and Memos 
Bonus Chapter. Crisis Communications and Public Relations Messages
Bonus Appendix. Creating Proposals and Business Plans
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication.
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