About the authors
Preface
Publishers acknowledgements
Part A. Business and economics
Chapter 1. The business environment and business economics
Chapter 2. Economics and the world of business
Chapter 3. Business organisations
Part B. Business and markets
Chapter 4. The working of competitive markets
Chapter 5. Business in a market environment
Part C. Background to demand
Chapter 6. Demand and the consumer
Chapter 7. Behavioural economics of the consumer
Chapter 8. Firms and the consumer
Part D. Background to supply
Chapter 9. Costs of production
Chapter 10. Revenue and profit
Part E. Supply: short-run decision making by firms
Chapter 11. Profit maximisation under perfect competition and monopoly
Chapter 12. Profit maximisation under imperfect competition
Chapter 13. Alternative theories of the firm
Part F. Supply: alternative strategies
Chapter 14. An introduction to business strategy
Chapter 15. Growth strategy
Chapter 16. The small-firm sector
Chapter 17. Pricing strategy
Part G. The firm in the factor market
Chapter 18. Labour markets, wages and industrial relations
Chapter 19. Investment and the employment of capital
Part H. The relationship between government and business
Chapter 20. Reasons for government intervention in the market
Chapter 21. Government and the firm
Chapter 22. Government and the market
Part I. Business in the international environment
Chapter 23. Globalisation and multinational business
Chapter 24. International trade
Chapter 25. Trading blocs
Part J. The macroeconomic environment
Chapter 26. The macroeconomic environment of business
Chapter 27. The balance of payments and exchange rates
Chapter 28. The financial system, money and interest rates
Chapter 29. Business activity, unemployment and inflation
Part K. Macroeconomic policy
Chapter 30. Demand-side policy
Chapter 31. Supply-side policy
Chapter 32. International economic policy

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