INTERNATIONAL BUSINESS 6ED
The New Realities (EPUB)

S. Tamer Cavusgil , Gary Knight y John R. Riesenberger
Editorial: Pearson Global Editions
Edición: 
Fecha Publicación: 2025 
ISBN:  9781292462547 
ISBN ebook:  9781292462585 
Grado:  Universitario 
Área:  Economía y Empresa
Sección:  Administración 
Idioma:  Inglés 
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Part 1: Foundation Concepts
Chapter 1: Introduction: What Is International Business?
Chapter 2: Globalization of Markets and the Internationalization of the Firm
Part 2: The Environment of International Business
Chapter 3: The Cultural Environment of International Business
Chapter 4: Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Chapter 5: Theories of International Trade and Investment
Chapter 6: Political and Legal Systems in National Environments
Chapter 7: Government Intervention and Regional Economic Integration
Chapter 8: Understanding Emerging Markets
Chapter 9: The International Monetary and Financial Environment
Chapter 10: Financial Management and Accounting in the Global Firm
Part 3: Strategy and Opportunity Assessment
Chapter 11: Strategy and Organization in the International Firm
Chapter 12: Global Market Opportunity Assessment
Part 4: Entering and Working in International Markets
Chapter 13: Exporting and Global Sourcing
Chapter 14: Foreign Direct Investment and Collaborative Ventures
Chapter 15: Licensing, Franchising, and Other Contractual Strategies
Part 5: Functional Area Excellence
Chapter 16: Marketing in the Global Firm
Chapter 17: Human Resource Management in the Global Firm
Glossary

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.

S. Tamer Cavusgil
Fuller E. Callaway Professorial Chair, Georgia State University

Gary Knight
Helen Simpson Jackson Chair in International Management, Willamette University

John R. Riesenberger
President, Consilium Partners. Thunderbird School of Global Management (retired)
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