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INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT 7ED

Editorial: Pearson Global Editions

Edición: 7

Fecha Publicación: 2021

ISBN: 9781292251523

ISBN ebook: 9781292251547

Páginas: 570

Sección: Marketing

Idioma: Inglés

Preface
Acknowledgements
Plan of the book
Part One. Innovation management
Chapter 1. Innovation management: an introduction
Chapter 2. National systems of innovation and entrepreneurship
Chapter 3. Public sector innovation
Chapter 4. Managing innovation within firms
Chapter 5. Operations and process innovation
Part Two. Turning technology into business
Chapter 6. Managing intellectual property
Chapter 7. Managing organisational knowledge
Chapter 8. Strategic alliances and networks
Chapter 9. Research and development
Chapter 10. Open innovation and technology transfer
Part Three. New product development
Chapter 11. Business models
Chapter 12. Market adoption and technology diffusion
Chapter 13. New product development
Chapter 14. Market research and its influence on new product development
Publishers acknowledgements

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.

Paul Trott
University of Portsmouth

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