ESSENTIALS OF MANAGEMENT INFORMATION SYSTEMS 15ED
Kenneth C. Laudon , Jane P. Laudon y Carol Guercio Traver
Editorial: Pearson Global Editions
Edición: 15
Fecha Publicación: 2023
ISBN: 9781292450360
ISBN ebook: 9781292450452
Páginas: 536
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Edición: 15
Fecha Publicación: 2023
ISBN: 9781292450360
ISBN ebook: 9781292450452
Páginas: 536
Grado: Universitario
Área: Economía y Empresa
Sección: Administración
Idioma: Inglés
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Preface
Part I. Information Systems in the Digital Age
Chapter 1. Business Information Systems in Your Career
Chapter 2. Global E-business and Collaboration
Chapter 3. Achieving Competitive Advantage with Information Systems
Chapter 4. Ethical and Social Issues in Information Systems
Part II. Information Technology Infrastructure
Chapter 5. IT Infrastructure: Hardware and Software
Chapter 6. Foundations of Business Intelligence: Databases and Information Management
Chapter 7. Telecommunications, the Internet, and Wireless Technology
Chapter 8. Securing Information Systems
Part III. Key System Applications for the Digital Age
Chapter 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10. E-commerce: Digital Markets, Digital Goods
Chapter 11. Improving Decision Making and Managing Artificial Intelligence
Part IV. Building and Managing Systems
Chapter 12. Making the Business Case for Information Systems and Managing Projects
Glossary
*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.
Essentials of MIS is an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on, project-based approach prepares students for MIS careers.
The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, as well as IS goals for Environmental, Social and Governance leadership (ESG).
New York University
Jane P. Laudon
New York University
Carol Guercio Traver
Azimuth Interactive, Inc.
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