MANAGEMENT INFORMATION SYSTEM 18ED
Managing the Digital Firm (EPUB)

Kenneth C. Laudon , Jane P. Laudon y Carol Guercio Traver
Editorial: Pearson Global Editions
Edición:  18 
Fecha Publicación: 2025 
ISBN: 
ISBN ebook:  9781292750477 
Grado:  Universitario 
Área:  Economía y Empresa
Sección:  Administración 
Idioma:  Inglés 
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Part One: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-business and Collaboration
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part Two: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part Three: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-commerce: Digital Markets, Digital Goods
Chapter 11: Artificial Intelligence
Chapter 12: Enhancing Decision Making with Data Analytics and Business Intelligence
Part Four: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Making the Business Case for Information Systems and Managing Projects
Chapter 15: Managing Global Information Systems
Glossary

*La edición digital no incluye códigos de acceso a material adicional o programas mencionados en el libro.

Kenneth C. Laudon
New York University

Jane P. Laudon
New York University

Carol Guercio Traver
Azimuth Interactive, Inc.
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